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30 Free SEO Tools: Enhance Your Search Visibility
Discover 30 powerful free tools designed to optimise your website and improve your rankings—without spending a fortune.
Unlocking the Power of Free SEO Tools
Understanding the basics of SEO can make a world of difference in growing your online presence. Whether you’re performing keyword research, tracking backlinks, or enhancing website speed, free tools can provide significant value without a hefty price tag.
In this guide, I’ll introduce you to 30 free SEO tools that can help you tackle a variety of optimisation tasks, from content improvement to technical audits. Let’s dive in.
30 Must-Try Free SEO Tools
1. MozBar: Browser-Based SEO Toolbar
MozBar is a free Chrome extension that provides metrics like Domain Authority (DA), Page Authority (PA), and Spam Score directly in your browser. It’s perfect for assessing competitor websites or evaluating the strength of potential backlinks.
Use it for: Competitor analysis and on-page SEO evaluation.
Totally free or not? Basic features are free; premium options require payment.
2. Bing Webmaster Tools: Comprehensive Insights
Bing Webmaster Tools is a free platform offering keyword research, backlink audits, and site health reports. It also allows you to submit URLs for indexing on Bing, giving you better visibility on the search engine.
Use it for: Backlink tracking and performance monitoring.
Totally free or not? Completely free.
3. Ahrefs Free Tools: Keyword and Backlink Analysis
Ahrefs provides several free tools, including a Keyword Generator, Backlink Checker, and Rank Tracker. These tools offer limited but valuable data for beginners looking to explore SEO opportunities.
Use it for: Backlink research, keyword suggestions, and rank tracking.
Totally free or not? Free for limited use; advanced features require payment.
4. SEO Review Tools: All-in-One SEO Solutions
This platform hosts over 60 free tools covering technical SEO, content optimisation, and SERP analysis. You can create your own SEO toolkit by selecting tools that match your needs.
Use it for: Comprehensive SEO tasks, including keyword research and backlink tracking.
Totally free or not? Free to use.
5. SEMrush Free Tools: Limited SEO Access
SEMrush offers tools like Position Tracking (track up to 10 keywords) and Site Audits (scan up to 100 URLs) for free. These are excellent for getting started before committing to a subscription.
Use it for: Keyword tracking and technical site audits.
Totally free or not? Free for basic usage; premium plans unlock more features.
6. AnswerThePublic: Content Inspiration
AnswerThePublic generates keyword ideas in the form of questions and phrases based on what users search for online. This tool is especially useful for content creation and blog topics.
Use it for: Generating content ideas and FAQ topics.
Totally free or not? Free trial available; ongoing use requires payment.
7. WordStream Free Keyword Tool: Keyword Suggestions
WordStream’s tool provides keyword recommendations filtered by industry and location. It’s ideal for discovering both short- and long-tail keywords to improve your SEO strategy.
Use it for: Keyword research.
Totally free or not? Completely free.
8. Keyword Tool: Long-Tail Keyword Research
Keyword Tool uses search engine autocomplete features to generate a list of relevant long-tail keywords. While search volumes are locked behind a paywall, the free version provides ample ideas for targeting specific phrases.
Use it for: Finding long-tail keywords.
Totally free or not? Limited features are free; detailed data requires payment.
9. Seed Keywords: Unique Keyword Discovery
Seed Keywords crowdsources search ideas by prompting users to imagine specific scenarios. It’s a creative way to uncover terms you might not have thought of.
Use it for: Generating unique keywords from your audience’s perspective.
Totally free or not? Free to use.
10. Ubersuggest: Free Keyword Suggestions
Ubersuggest provides keyword ideas based on a URL or seed term. The free version allows three daily searches, making it a helpful tool for basic keyword research.
Use it for: Keyword research and content ideas.
Totally free or not? Free for limited use; more searches require a subscription.
11. Synup Listing Scan: Local SEO Audit
Synup scans your local business listings and provides a detailed report of inconsistencies or gaps. It also evaluates your reviews across platforms like Google and Yelp.
Use it for: Improving local SEO.
Totally free or not? Free to run a basic listing scan.
12. BrightLocal Free Tools: Local SEO Insights
BrightLocal offers a range of free tools for small businesses, including a Google Review Link Generator and Local SERP Checker. These tools help optimise your presence in local search results.
Use it for: Local SEO improvements.
Totally free or not? Free versions available; premium plans start at $39/month.
13. Screaming Frog SEO Spider: Website Crawling
Screaming Frog’s free version audits up to 500 URLs, identifying broken links, duplicate content, and other technical issues. It’s a go-to tool for technical SEO audits.
Use it for: Site crawling and technical audits.
Totally free or not? Free for limited URL crawls; advanced features require payment.
14. Yoast SEO Plugin: On-Page Optimisation
Yoast SEO is a free WordPress plugin that helps you optimise content, metadata, and readability. It also supports structured data implementation for improved SERP features.
Use it for: On-page SEO and content readability.
Totally free or not? Free with optional premium features.
15. RankMath: SEO Plugin for WordPress
RankMath is an all-in-one SEO plugin offering schema support, keyword tracking, and integration with tools like Google Search Console. Its free version is robust enough for most WordPress users.
Use it for: On-page SEO and basic auditing.
Totally free or not? Free with premium plans starting at $5.75/month.
16. GTmetrix: Site Speed Analysis
GTmetrix is a free tool that analyses your website's loading speed and performance. It provides actionable insights, including recommendations for improving page speed and overall site efficiency.
Use it for: Analysing and optimising page speed.
Totally free or not? Free for basic testing; paid plans offer advanced features.
17. HigherVisibility SERP Snippet Tool: Meta Optimisation
This tool helps you preview and optimise your meta titles and descriptions. As you edit your content, it shows how your snippet would appear in Google search results, ensuring it's the right length and format.
Use it for: Crafting meta tags for better click-through rates.
Totally free or not? Completely free.
18. Merkle SEO Tools: SERP Snippets and Schema
Merkle provides two key tools: a Google SERP Simulator for crafting meta titles and descriptions, and a Schema Markup Generator for creating structured data. These help you enhance your search visibility and click-through rates.
Use it for: Optimising snippets and schema markup.
Totally free or not? Both tools are free to use.
19. Google Analytics: Performance Insights
Google Analytics offers powerful metrics to monitor website traffic, user behaviour, and conversion paths. You can track keywords driving traffic, bounce rates, and more, all for free.
Use it for: Comprehensive website analytics.
Totally free or not? Completely free.
20. Google Search Console: Search Performance
Google Search Console is an essential tool for understanding how your site performs in search results. You can check keyword rankings, click-through rates, and submit sitemaps for indexing.
Use it for: Monitoring search performance, indexing and issues.
Totally free or not? Completely free.
21. Google Keyword Planner: Keyword Research
Google Keyword Planner is a reliable tool for finding new keywords and assessing search volume. It's particularly useful for identifying long-tail phrases relevant to your business.
Use it for: Discovering and analysing keywords.
Totally free or not? Free to use with a Google Ads account.
22. Google Trends: Popular Keyword Tracking
Google Trends helps you identify trending keywords and topics. It displays search interest over time, along with related queries and geographic data, making it a valuable tool for seasonal campaigns.
Use it for: Identifying trending keywords and topics.
Totally free or not? Completely free.
23. Google Business Profile: Local SEO
Google Business Profile allows you to manage your business’s listing on Google Search and Maps. It helps improve your local SEO, attract customers, and display essential information like opening hours and reviews.
Use it for: Enhancing local visibility.
Totally free or not? Completely free.
24. Google PageSpeed Insights: Performance Checker
PageSpeed Insights evaluates your website's load speed for desktop and mobile. It offers a detailed report and suggestions to enhance page performance, which can directly impact your SEO rankings.
Use it for: Monitoring and improving load speeds.
Totally free or not? Completely free.
25. Monitor Backlinks Free Tool: Backlink Insights
Monitor Backlinks lets you check which sites are linking to yours. You can also analyse competitor backlinks to uncover new link-building opportunities.
Use it for: Tracking and evaluating backlinks.
Totally free or not? Free for basic use; advanced features require payment.
26. HARO (Help A Reporter Out): Media Backlinks
HARO connects you with journalists looking for expert sources. Responding to relevant queries can earn you mentions and backlinks from high-authority publications.
Use it for: Building backlinks through media opportunities.
Totally free or not? Free to use.
27. Qwoted: Connect with Journalists
Qwoted works similarly to HARO but focuses on connecting experts with journalists in specific niches. This tool can help you secure high-quality backlinks and media exposure.
Use it for: Building backlinks and authority through media connections.
Totally free or not? Free to join.
28. Help A B2B Writer: B2B Backlink Opportunities
This platform is tailored for B2B companies, connecting you with journalists writing on industry topics. It’s a targeted way to build credibility and earn backlinks.
Use it for: Gaining backlinks and media mentions in B2B spaces.
Totally free or not? Free to use.
29. Sonar: Amazon Keyword Research
Sonar provides free keyword research tools for Amazon, helping you find search terms and analyse search volumes specific to the platform. This is perfect for sellers looking to optimise their product listings.
Use it for: Improving Amazon product rankings.
Totally free or not? Free tools are available; advanced features are paid.
30. Helium 10’s Keyword Tool: Amazon SEO Insights
Helium 10 offers a free keyword research tool tailored for Amazon sellers. It provides data on search volume, competition, and related keywords to enhance your product’s discoverability.
Use it for: Boosting Amazon SEO.
Totally free or not? Free for basic use; premium features require payment.
Use Free Tools, Then Scale Your SEO Strategy
Free tools are an excellent way to get started with SEO. They help you identify opportunities, fix issues, and build your strategy without a big investment. As your website grows, consider upgrading to advanced tools or hiring an expert to unlock your site's full potential.
Partner with Me for Tailored SEO Services
If you’re ready to take your SEO efforts to the next level, I’m here to help. With years of experience, I specialise in crafting personalised strategies that go beyond free tools to deliver real, measurable results.
Get in touch with me today, and let’s start improving your rankings and growing your business.
POPULAR QUESTIONS
FAQs About
Free SEO Tools
Start by identifying your immediate SEO needs—whether it's keyword research, backlink analysis, or performance tracking. Then, explore tools that align with those requirements, focusing on user-friendly and beginner-friendly options.
Free tools are excellent for getting started and handling basic SEO tasks. However, as your website grows, you may need to upgrade to paid versions or use advanced tools to handle more complex requirements like detailed analytics and large-scale audits.
Yes, many free tools are tailored for e-commerce platforms. For example, keyword research tools can help you optimise product listings, while analytics tools track customer behaviour on your site.
Create a workflow by assigning each tool to a specific task. For instance, use one tool for keyword research, another for backlink analysis, and a third for performance audits. This ensures a comprehensive approach to your SEO strategy.
Many free tools are designed with user-friendly interfaces and don’t require advanced technical skills. However, understanding basic SEO concepts can help you get the most out of them.
For most websites, running monthly audits and keyword checks is sufficient. If your site has frequent updates or a competitive niche, you may want to use these tools weekly or even daily.
Absolutely. Tools like Google Business Profile and local listing scanners are specifically designed to enhance local SEO, helping businesses attract customers in their area.
Track metrics like organic traffic growth, improved keyword rankings, reduced bounce rates, and increased backlinks. Free tools like Google Analytics and Google Search Console can help monitor these metrics.
While free tools are helpful, they often lack the depth and advanced features of paid versions. Solely relying on them may limit your ability to fully optimise your website as it grows.
