No BS SEO

Result Driven

SEO in Australia

Result Driven

Full-Stack SEO Services. Nothing Missed.

On-Page SEO

Boost visibility through better signals and setup.

  • Meta tags
  • Images
  • internal links
  • ...

Off-Page SEO

Build authority and trust beyond your website.

  • Backlinks
  • Citations
  • Mentions
  • ...

Technical SEO

Strengthen your site’s SEO foundation.

  • Crawlability
  • Indexing
  • Site speed
  • ...

Local SEO

Get found by local customers near you.

  • Google Business
  • Local links
  • Map pack
  • ...

SEO Audit

Uncover what’s holding your rankings back.

  • Site issues
  • Technical errors
  • Action plan
  • ...

SEO Consulting

Expert guidance to steer your SEO strategy.

  • Site reviews
  • Custom advice
  • Ongoing support
  • ...

SEO Copywriting

Write to rank and convert with every word.

  • Optimised text
  • Engaging tone
  • SEO focus
  • ...

SEO Migration

Keep your rankings safe during site changes.

  • Redirects
  • Element transfer
  • Migration checks
  • ...
Change it today

Result Driven
SEO Expert in Australia

Why me?

How my SEO service is different

Every business is different. However, most digital marketing agencies out there use the same SEO plan for all their clients' websites and just keep their fingers crossed.

I treat my clients differently by reviewing their site thoroughly before starting any SEO activities. This way, I know exactly what your website needs, rather than wasting time on SEO activities that might not be necessary.

SEO isn’t just about ticking boxes; it’s about how those boxes are ticked. When agencies handle your SEO, they often assign a random team member to your account, regardless of your investment. If you're lucky, the most experienced one might take over, but remember, you’re dealing with an agency that prioritises profit above all else. They don’t mind losing a few clients because they’re always gaining new ones. This approach often results in questionable quality.In contrast, your site will be managed by me. With over 10 years of SEO experience, I’ve optimised more than 100 websites, from small businesses to large enterprises. I’ve held leadership roles and consistently prioritise quality. My reputation is everything, and I ensure every project reflects my high standards.

In an agency, you’ll likely deal with salespeople who excel at bragging and overselling because, once again, profit is everything for a company. You rarely hear the true story or understand the real potential of your site since the words aren’t coming from an SEO expert.

I, however, not only handle the SEO work for your site but also speak with you directly and answer all your questions from day one. I'm 100% honest about what your site can achieve during our initial chat before you come on board, without any bragging or overselling. I don’t want to shoot myself in the foot.

Most agencies only focus on a limited number of keywords and sell them to you with guarantees, which is completely hokum. Better rankings for a few selected keywords don’t always translate to more organic traffic or conversions. Keywords can be easily faked or mis-tracked, which is why proper SEO should never rely solely on keywords.

For me, I always combine keywords with organic traffic and conversions to measure the success of your SEO campaign. Beyond just improvements, I also report any major declines or fluctuations in your rankings, traffic, or conversions. No one can guarantee constant upward trends. Transparency is a cornerstone of my work—no hiding things.

Serving businesses Australia-wide

SEO Australia

Serving businesses Australia-wide with tailored SEO strategies that boost rankings, drive traffic, and deliver measurable results across all major industries.

PLEASE READ THIS BEFORE YOU ENQUIRE

Who can be my clients?

First things first, I'm not cheap.

If you’re looking to spend just a couple of hundred dollars per month and expect thousands or more in return in the short term, this isn’t the right place. Go ahead and try cheap agencies or overseas SEOs—good luck with that. Spoiler alert: 99% of the time, you'll learn a hard lesson and waste valuable time. I welcome you back once you have a more realistic budget.

You have a decent understanding of SEO and recognise its importance. However, you also know you need a professional to take your SEO further—not because you 'don’t have the time' to do it yourself.

You’re open to listening to suggestions from professionals. You don’t tell me what you think I should be doing; instead, you show complete trust and respect.

You understand that not all keywords will consistently climb in rankings. You know that keyword rankings can fluctuate even if we do everything right—due to Google algorithm updates, daily shuffles, and other factors.

You’re also aware that your website traffic and conversions can vary due to seasonality, public holidays, or even situations like COVID.

Last but not least, you’re not expecting instant results after just one or two months of work. You understand that SEO takes time to show effects—it could be months or even over a year, depending on the current state of your website. This is simply the nature of SEO.
little about me

About My SEO Career

01.
2023 - Now

Bunnings Warehouse

SEO Lead

Driving enterprise SEO strategy to achieve double-digit YoY growth through site optimisation, strategic insights, and cross-functional collaboration.

02.
2021 - 2023

DuluxGroup

Senior SEO Specialist

Developing SEO strategies, conducting technical audits, adapting to algorithm updates, and educating internal teams on best practices.

03.
2020-2021

IDP

Global SEO Lead

Leading global SEO strategy, providing top-level plans, coordinating with international specialists, and guiding execution across markets.

04.
2019-2020

Impressive Digital

SEO Lead

Managing enterprise-level SEO campaigns, leading strategy, technical audits, content planning, and team development while driving growth for clients.

05.
2018-2019

Overdose Digital

Search Manager

Managing enterprise SEO campaigns, leading audits, strategy, reporting, client communication, migrations, and training junior SEOs.

06.
2016-2018

Emote Digital

Search Specialist

Managing SEO campaigns, conducting audits, developing strategies, optimising rankings, and providing client reporting.

07.
2014-2016

StewArt Media

SEO Specialist

Analysing websites, executing SEO strategies, optimising conversions, enhancing functionality, and providing client-focused solutions.

POPULAR QUESTIONS

Frequently Asked
Questions

Know more about me and my services.

I'm an individual/independent SEO expert at the moment—a freelancer, consultant, or whatever you’d like to call me.

No, with years of SEO experience, I trust myself more than anyone else.

Everything! No matter what CMS you’re using, what industry your business is in, or where you’re located, I can provide all the SEO services you need.

Actually, you don’t have to worry about what type of SEO services to pursue. Just tell me your budget, expectations, and website information, and leave the rest to me. I’ll create the most suitable SEO plan and services for your site, with cost-efficiency in mind.

Not anymore. I now charge with monthly retainers. The actual monthly fee will be discussed based on your expectations and the goals you set for the SEO/organic search channel.

No, I don't do whatever you think I should do. Treat me as your business partner, not an employee.

Short answer: The more and the longer you spend, the better.

Long answer: Typically, your SEO budget should be between 30% to 80% of your entire digital marketing budget, varying by industry. The more you invest in SEO each month, the better your chances of catching up with top competitors, especially for brand new websites. If you're unsure about the budget, feel free to submit an enquiry and I'll help you decide.

No, and I truly believe proper SEO providers, whether it's an agency or an individual expert like me, should not use guarantees to attract sales. No one can actually guarantee anything because of the nature of SEO.

Don't worry. I can adjust the SEO plans accordingly to meet your requirements and needs. If needed, I can also touch base with your teams directly.

As long as your business is legal in Australia.

Simply submit the enquiry form on the website, tell me about your business, and I will be in touch with a full proposal.
What my clients say

Yang's technical expertise helped us fix major SEO issues on our website. We saw improvements in ranking and site performance shortly after his changes. Great work!

Stanley Packaging

What my clients say

I was struggling to optimise my WooCommerce store for SEO, especially with product pages. Yang’s expertise brought clarity and results. My site now ranks higher, and I've seen a steady increase in traffic and sales. It’s been a game changer!

Hey China

What my clients say

Thanks to the SEO strategies put in place, our online store has experienced a remarkable increase in traffic and customer engagement. Key product pages are now ranking higher, bringing in more visitors and boosting sales consistently. This has truly transformed our business.

CALIBRE

What my clients say

Our SEO improvements have driven more traffic and sales than we ever expected. It's been a game-changer for our store.

Electric Kicks

What my clients say

Our website needed an SEO overhaul, and Yang delivered beyond expectations. He optimised everything from page speed to content structure on our WordPress site, resulting in improved rankings and a noticeable boost in local leads. His work has genuinely transformed our business reach.

JD Movers