Dreamo Living partnered with me to take their online presence to the next level. Over four years, I helped them transition from Shopify to a more SEO-friendly platform, ensuring a flawless technical setup and implementing comprehensive on-page optimisation. The results were outstanding: a 198% increase in traffic and a 327% boost in revenue, firmly establishing Dreamo Living as a leading furniture store in their market.
Traffic Increased
Revenue Increased
Dreamo Living is an Australian furniture retailer specialising in high-quality, affordable furniture for modern living spaces. Offering a curated range of stylish pieces, from sofas and dining tables to beds and storage solutions, Dreamo Living caters to diverse tastes and budgets. With a focus on exceptional craftsmanship and accessible prices, they provide seamless shopping experiences both online and in-store, helping customers create beautiful, functional homes.
Dreamo Living faced several significant challenges in their journey to becoming a top-performing furniture retailer.
The first hurdle was transitioning their platform from Shopify to WooCommerce. This shift required a meticulously planned and executed SEO migration to preserve their existing rankings and avoid disruptions to their organic performance during the transition.
Another challenge stemmed from their product content, which was heavily duplicated from vendor-provided descriptions. This lack of unique content limited their ability to rank effectively in organic search results and compete with larger retailers.
Additionally, poor online reviews were impacting their brand reputation and, in turn, their SEO performance. The negative perception not only deterred potential customers but also signalled lower credibility to search engines.
Finally, Dreamo Living’s backlink profile was significantly weaker compared to their top competitors. This lack of authoritative backlinks limited their ability to build domain authority and rank for competitive keywords. Overcoming these challenges required a strategic and multi-faceted approach.
To address Dreamo Living’s challenges and achieve remarkable growth, I implemented a strategic, multi-faceted SEO plan that tackled each issue methodically.
The first milestone was migrating their website from Shopify to WooCommerce. I conducted a seamless SEO migration, ensuring rankings and traffic were preserved during the transition. This involved meticulous planning, technical optimisation, and post-migration monitoring to maintain their organic visibility.
For their product content, I identified and resolved duplicate content issues by providing detailed recommendations and collaborating with skilled copywriters. Over time, this effort replaced vendor-supplied content with unique, optimised descriptions that significantly enhanced their organic search performance.
To improve their brand reputation, I partnered with Dreamo Living to implement an active review management strategy. By engaging satisfied customers and encouraging them to share their positive experiences, we successfully built a portfolio of strong reviews that strengthened the brand's credibility and SEO impact.
Lastly, I prioritised building a robust backlink profile. Through consistent acquisition of high-quality backlinks, Dreamo Living was able to close the gap with major competitors and rank for highly competitive keywords. This long-term effort enhanced their domain authority and positioned them strongly in the competitive furniture market.
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