Partnering with this electric scooter and bike retailer, I implemented a focused strategy to tackle their Shopify store’s technical issues, set up structured data, and provide advanced rendering and indexing recommendations. Over six months, these efforts resulted in a 40% increase in traffic and a 27% boost in revenue, solidifying their position in both online and in-store markets.
Traffic Increased
Revenue Increased
Electric Kicks is a leading Australian retailer specialising in electric scooters, bikes, and accessories. With both an online store and a physical showroom, they offer a diverse range of high-quality, eco-friendly transportation solutions to customers across the country. Known for their innovative products and exceptional customer service, Electric Kicks is committed to promoting sustainable travel and making electric mobility accessible for all.
Electric Kicks faced significant technical SEO challenges that were hindering their online performance. Their Shopify site suffered from multiple issues, including misconfigured meta robots tags, problematic pagination, and inconsistent canonical links, which impacted how search engines understood and indexed the site.
In addition, key landing pages with valuable content were not being crawled or indexed correctly, preventing them from reaching their full potential in driving organic traffic. These technical barriers needed to be resolved to unlock the site’s ability to perform well in search results and maximise its revenue potential.
To address Electric Kicks' challenges and drive measurable growth, I implemented a comprehensive SEO strategy designed to resolve technical issues, optimise their site’s visibility, and strengthen their competitive edge.
The first priority was fixing the technical SEO issues on their Shopify site. I corrected misconfigured meta robots tags to ensure important pages were accessible to search engines, resolved pagination inconsistencies to improve crawl efficiency, and standardised canonical links to prevent duplicate content issues. These fixes established a solid technical foundation, allowing the site to be indexed correctly and ranked appropriately.
To further enhance visibility, I focused on ensuring that valuable content on their main landing pages was effectively crawled and indexed. By auditing their content structure and providing recommendations for rendering improvements, I enabled search engines to better understand and prioritise these pages. This ensured that high-value keywords and landing pages gained the visibility they deserved.
Additionally, I identified gaps in their backlink profile compared to their competitors and launched a targeted backlink-building campaign. By securing high-quality backlinks from relevant and authoritative sites, I boosted their domain authority and improved their rankings across competitive keywords.
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