HECT partnered with me to address a significant decline in their organic performance caused by a website rebuild. Their organic search traffic and leads had dropped by approximately 80%, creating an urgent need for recovery. Within just two months of implementing a tailored SEO strategy, I successfully helped them bounce back, restoring their rankings, traffic, and lead generation to pre-rebuild levels.
Traffic recovered
Lead Recovered
HECT is a trusted Australian immigration agency, specialising in providing professional migration and education services. They assist individuals and families with navigating complex visa applications, residency pathways, and education opportunities. Known for their personalised approach and expert guidance, HECT serves clients both locally and internationally, helping them achieve their migration goals with confidence and ease.
HECT faced a significant setback following a website rebuild, with organic search traffic and leads plummeting by approximately 80% over six months. The ranking drop was largely attributed to severe technical SEO issues, including problematic URLs, incorrect canonical links, and misconfigured meta robots tags, which disrupted search engine indexing and ranking during the migration process.
Adding to the complexity, HECT aimed to rank effectively for both English and Chinese-speaking audiences, requiring a multilingual SEO strategy to capture and engage their diverse target market. Resolving these challenges demanded a strategic and technically sound approach to stabilise their performance and lay the groundwork for future growth.
To help HECT recover from their ranking and traffic decline, I implemented a focused and technically robust SEO strategy aimed at resolving their critical issues and setting the stage for sustained growth.
The first priority was addressing the technical SEO problems stemming from their website rebuild. I resolved URL inconsistencies, corrected canonical link errors, and fixed misconfigured meta robots tags, ensuring that search engines could properly crawl and index the site. These technical fixes played a pivotal role in stabilising their organic performance and rebuilding their rankings.
In addition, I executed a multilingual SEO setup to target both English and Chinese-speaking audiences effectively. By optimising content, metadata, and structural elements in both languages, I significantly improved their visibility and rankings across these key demographics.
Within just two months, these strategic efforts enabled HECT to recover their lost traffic and lead generation while establishing a stronger foundation for continued growth in both English and Chinese markets. This comprehensive approach not only rescued their performance but also positioned them to excel in their competitive landscape.
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