Hey China partnered with me to revitalise their online presence in the competitive Chinese tea market. Over 16 months, I implemented a tailored multilingual SEO strategy, combined with precise on-page optimisations and engaging copywriting, to address challenges with organic visibility and underperforming traffic. The results were significant improvements in search rankings, a surge in traffic, and substantial revenue growth, solidifying Hey China’s position as a leader in their niche.
Traffic Increased
Revenue Increased
Hey China is an Australian online store specialising in premium Chinese teas and traditional teaware. With a mission to share authentic tea culture, they offer a wide range of products sourced from renowned tea regions in China. Customers across Australia enjoy their carefully curated selection, competitive prices, and fast, reliable delivery.
Hey China faced the complex challenge of targeting a diverse audience of both Chinese and English-speaking customers in Australia. With an extensive product range spanning premium teas and traditional teaware, the business struggled to maintain growth. Despite establishing their brand in late 2019, traffic and revenue had plateaued for two years, requiring a fresh, strategic approach to break through stagnation and unlock new opportunities for growth.
To address Hey China’s challenges and revitalise growth, the strategy focused on a multilingual approach to cater to both Chinese and English-speaking audiences in Australia. This required a comprehensive plan to enhance the website’s structure, optimise on-page elements, and create compelling content tailored to the target audience.
The first step was to categorise their extensive product range effectively. By conducting thorough keyword research, I identified high-value search terms in both languages, ensuring the categorisation aligned with user intent and maximised visibility for search engines. This approach made it easier for customers to navigate the vast selection of teas and teaware while improving the site's overall SEO performance.
Next, on-page optimisation played a pivotal role. I refined meta titles, descriptions, and headings to include the identified keywords, ensuring each product and category page was optimised for search engines while remaining engaging for users. Technical adjustments were also made to enhance site speed, mobile responsiveness, and crawlability, addressing key ranking factors.
Copywriting was another cornerstone of the strategy. I created multilingual content that resonated with the target audience, blending cultural nuances and brand storytelling to engage both Chinese and English-speaking customers. This included rewriting product descriptions, crafting educational blog content about tea culture, and creating landing pages optimised for conversion.
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