iKase partnered with me to gain an edge in the highly competitive market of MacBook and iPhone cases, where products are easily replicated, and competition is fierce. Over two years, I implemented a focused SEO strategy that drove exceptional results: a 670% increase in organic search traffic and an 810% growth in revenue. These outcomes positioned iKase as a standout brand in a crowded industry, effectively capturing their target audience and boosting sales.
Traffic Increased
Revenue Increased
iKase is an Australian eCommerce retailer specialising in MacBook and iPhone cases. Known for their sleek designs and durable materials, iKase offers a wide range of products that combine style and functionality. With a commitment to customer satisfaction, they provide fast delivery and exceptional service, catering to tech enthusiasts across Australia who seek premium protection for their devices.
iKase faced several hurdles in building their presence in the competitive market of MacBook and iPhone cases.
First, as a nearly brand-new website, they lacked an SEO foundation, making it challenging to compete with established players in such a crowded industry. Gaining visibility and authority in organic search required a well-planned and executed strategy.
Second, their extensive product range created difficulties for both users and search engines. Customers struggled to find cases and sleeves that matched their specific device models, while the absence of well-structured landing pages for relevant keywords created chaos from an SEO perspective. This lack of organisation limited the website’s ability to rank for high-value search terms.
Finally, iKase had a poor backlink profile as a new entrant in the market. Competing against brands with stronger domain authority required a focused effort to build high-quality backlinks and close the gap with more established competitors. Overcoming these challenges required a multifaceted SEO strategy to drive growth and establish a strong foothold in the industry.
To help iKase overcome their challenges and thrive in a competitive market, I implemented a comprehensive SEO strategy focused on improving their site structure, resolving technical issues, and building authority.
The first step was optimising their information architecture (IA) to enhance both user navigation and search engine optimisation. By organising their product range into distinct categories based on device models and years, I made it easier for customers to find the right cases while enabling search engines to better understand and rank the site’s content. This restructuring led to significant improvements in keyword rankings and user experience.
Next, I tackled the technical SEO issues inherent in their Shopify platform. By addressing duplicate content, improving site speed, and resolving indexing problems, I ensured the website was technically sound and optimised for organic growth.
Finally, I focused on building a robust backlink profile over time. By acquiring high-quality links from relevant and authoritative sources, iKase was able to improve their domain authority and compete effectively with more established brands.
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