Little Pineapple partnered with me to establish their online presence in the vibrant yet competitive neon signs market. Starting as a nearly brand-new business, I implemented a comprehensive SEO strategy tailored to drive traffic and generate leads. Over two years, this approach resulted in a 320% increase in organic search traffic and a 392% growth in conversions, solidifying Little Pineapple as a recognised name in the neon signs industry.
Traffic increased
Lead inceased
Little Pineapple is an Australian business specialising in custom neon signs and lights that add a vibrant touch to homes, events, and businesses. Offering a wide range of designs and personalised options, Little Pineapple caters to customers seeking unique and eye-catching lighting solutions. With a focus on quality craftsmanship and exceptional customer service, they have become a go-to destination for creative and custom neon signage.
Little Pineapple faced significant challenges as a new entrant in the competitive neon signs market.
First, their website was simple and lacked substantial content, making it difficult to rank for competitive SEO keywords and attract organic traffic. This content gap limited their visibility and ability to compete effectively against established players in the industry.
Second, ranking for keywords related to custom-made neon signs was particularly challenging due to the absence of an interactive feature allowing customers to visualise their custom designs. This limitation impacted both user experience and the site’s ability to attract search intent for custom solutions.
Lastly, their ready-to-go neon signs were not prominently displayed or available for direct purchase on the website, missing out on a key revenue opportunity and potential SEO visibility for popular pre-designed products. Overcoming these challenges required a targeted strategy to optimise their website and address these gaps.
To address Little Pineapple’s challenges and drive growth, I implemented a comprehensive SEO strategy focused on enhancing functionality, content, and user experience.
The first step was helping them set up an interactive custom neon light design feature. This allowed customers to visualise their custom designs, improving user engagement and making it easier to rank for high-value keywords related to custom-made neon signs. Alongside this, I developed valuable content for the custom neon signs page, providing information and guidance to meet customer needs while boosting search engine visibility.
Next, I worked with them to establish an eCommerce system for their ready-to-go neon products. This included optimising individual product pages with targeted keywords, ensuring they ranked well for popular neon sign queries and were easily discoverable by potential buyers.
I also optimised the website’s navigation structure to enhance usability for both customers and search engines. By creating a logical and efficient structure, I improved the overall experience for visitors while enabling search engines to crawl and index the site more effectively.
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