Melbourne Energy Group partnered with me to establish their online presence in the competitive solar energy market. Starting from scratch with a brand-new website, I implemented a comprehensive SEO strategy to build their visibility, drive traffic, and generate leads. Over two years, this approach delivered remarkable results: a 458% increase in organic search traffic and a 440% surge in conversions, firmly positioning Melbourne Energy Group as a trusted solar panel provider in Melbourne.
Traffic increased
Lead inceased
Melbourne Energy Group is a Melbourne-based provider of high-quality solar panel solutions, catering to both residential and commercial clients. Specialising in innovative and sustainable energy systems, they offer tailored installations, maintenance, and energy consultation services. With a strong commitment to quality and customer satisfaction, Melbourne Energy Group is dedicated to helping homeowners and businesses reduce energy costs and contribute to a greener future.
Melbourne Energy Group faced several significant challenges in establishing their presence in the highly competitive solar energy market.
As a brand-new business, their website had no existing SEO foundation. Built as a static site without a CMS, it presented technical hurdles for implementing essential SEO elements, making even basic optimisations more complex and time-consuming.
Competing in a crowded industry added another layer of difficulty, as catching up to well-established players with strong online authority required strategic planning and consistent effort.
Additionally, the website lacked sufficient content to target relevant keywords and engage their audience. Creating and optimising content from the ground up was essential to improving visibility and driving traffic in such a competitive space. Overcoming these challenges required a robust and carefully executed SEO strategy.
To establish Melbourne Energy Group’s online presence and overcome the challenges of a brand-new, non-SEO-friendly website, I implemented a strategic approach tailored to their unique needs.
The first step was leveraging my technical expertise to implement critical SEO and on-page optimisation elements directly onto their CMS-less static website. This ensured the site could meet essential SEO requirements despite its platform limitations.
Next, I developed and optimised dedicated landing pages targeting both residential and commercial solar panel keywords. This allowed the business to effectively capture search intent for their diverse customer base and compete more strongly in both segments.
Additionally, I devised a long-term content strategy focused on ranking for local keywords. By consistently creating valuable, locally relevant content, Melbourne Energy Group began building authority and improving visibility in the competitive solar energy market.
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