Stanley Packaging partnered with me to revolutionise their online presence in the competitive packaging supplies industry. Over four years, I implemented a tailored SEO strategy, including technical optimisation, targeted content creation, and keyword-driven on-page improvements. The results? An incredible 2400%+ growth in revenue and a 2200%+ surge in organic search traffic, cementing Stanley Packaging’s position as a leader in their market.
Traffic Increased
Revenue Increased
Stanley Packaging is an Australian business specialising in high-quality packaging supplies for a wide range of industries. From boxes and mailers to protective packaging, they offer an extensive product range designed to meet the needs of businesses across the country. Known for their reliable service and competitive pricing, Stanley Packaging has become a trusted name in the packaging industry, providing fast and efficient delivery nationwide.
Stanley Packaging faced significant hurdles in achieving sustainable SEO growth. Initially operating under a different domain name, their brand lacked the authority and recognition needed to support strong organic performance. This legacy issue created additional challenges in building a solid SEO foundation.
Compounding this, their extensive product range led to severe duplication issues, with overlapping product categories, tags, and similar content across the site. These problems hindered ranking improvements and diluted their SEO efforts, making it difficult for search engines to determine the most relevant pages to rank. Addressing these challenges required a meticulous strategy to streamline and optimise the website’s structure and content.
To overcome the challenges Stanley Packaging faced, I devised a comprehensive strategy to build a robust SEO foundation and unlock their growth potential.
The first major step was guiding their transition to their own branded domain, stanleypackaging.com.au, which strengthened their authority and positioned them as a recognised player in the industry. This move significantly enhanced their brand identity, setting the stage for better organic performance.
I also tackled the duplication issues stemming from their vast product range. By refining the site structure, consolidating overlapping categories, and addressing redundant content, I ensured their website was optimised for search engines while providing a seamless experience for users.
In addition, I provided ongoing strategic advice to expand their product offerings, enabling them to target a wider range of high-value keywords. This proactive approach drove more qualified traffic and amplified their visibility in the competitive packaging supplies market.
Further recommendations on website structure and key features enhanced not only their SEO efforts but also their overall digital marketing potential, creating a sustainable growth trajectory for both traffic and revenue.
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