No BS SEO

Result Driven

SEO in Melbourne

Result Driven

Full-Stack SEO Services in Melbourne. Nothing Missed.

On-Page SEO

Boost visibility through better signals and setup.

  • Meta tags
  • Images
  • internal links
  • ...

Off-Page SEO

Build authority and trust beyond your website.

  • Backlinks
  • Citations
  • Mentions
  • ...

Technical SEO

Strengthen your site’s SEO foundation.

  • Crawlability
  • Indexing
  • Site speed
  • ...

Local SEO

Get found by local customers near you.

  • Google Business
  • Local links
  • Map pack
  • ...

SEO Audit

Uncover what’s holding your rankings back.

  • Site issues
  • Technical errors
  • Action plan
  • ...

SEO Consulting

Expert guidance to steer your SEO strategy.

  • Site reviews
  • Custom advice
  • Ongoing support
  • ...

SEO Copywriting

Write to rank and convert with every word.

  • Optimised text
  • Engaging tone
  • SEO focus
  • ...

SEO Migration

Keep your rankings safe during site changes.

  • Redirects
  • Element transfer
  • Migration checks
  • ...
Change it today

Result Driven
SEO Expert in Melbourne

Why me?

Why My SEO Melbourne Services Stand Out

No two businesses are the same, and yet most digital marketing agencies treat them that way—recycling the same tired SEO package for every client and hoping for the best.

That’s not how I operate. Before any SEO work begins, I take the time to conduct a full and detailed audit of your website. This ensures your Melbourne business gets exactly what it needs—nothing more, nothing less. No wasted time, no fluff, just purposeful SEO built around your site. My tailored SEO services are designed to meet the specific needs of each Melbourne business.

SEO isn’t a box-ticking exercise—it’s about how those boxes get ticked. When you go through an agency, your account might be handled by whoever’s free, not necessarily the best person for the job. It’s a numbers game for them, and if they lose a few clients, they’ll just replace them with new ones. That churn shows in the quality.

With me, it’s different. I personally manage every Melbourne SEO project. I’ve been doing this for over a decade, leading SEO campaigns for small startups and large corporations alike. I don’t outsource or cut corners. My reputation is built on quality, and every campaign I take on reflects that. Quality SEO is essential for improving search engine rankings and driving organic traffic.

At most agencies, your first point of contact is a salesperson whose job is to make everything sound amazing—whether it is or not. That means you’re often sold a dream without ever speaking to the person who’ll actually be doing the work.

With me, it’s just us from day one. I’m the one who’ll handle your SEO and I’m the one you’ll talk to. You’ll get honest, expert advice about your Melbourne website’s potential—no hype, no false promises. If I don’t think I can deliver results, I’ll tell you upfront. Simple as that. SEO specialists play a crucial role in providing expert advice and crafting tailored strategies for Melbourne businesses.

Many SEO providers obsess over a fixed set of keywords and slap a guarantee on them to make it sound good. The truth? Ranking a few keywords doesn’t mean much if you’re not getting real traffic or sales. And let’s be honest—keywords can be manipulated or misrepresented all too easily.

My approach focuses on what truly matters: consistent organic traffic, meaningful conversions, and long-term growth for your Melbourne business. I’ll keep you informed of the wins—and the setbacks. SEO isn’t always a straight line, and I won’t pretend it is. Transparency is key, and you’ll always know what’s really happening. An effective SEO strategy includes keyword optimization, link building, and content creation to drive meaningful traffic and conversions.

Serving businesses Australia-wide

SEO Melbourne

Supporting Melbourne businesses with targeted SEO strategies that improve search visibility, attract quality traffic, and generate real results across a wide range of industries.

PLEASE READ THIS BEFORE YOU ENQUIRE

Who I Work With – Is Your Melbourne Business the Right Fit?

Let’s get one thing straight—I’m not cheap.

If your plan is to spend a few hundred dollars a month and expect massive returns in a short timeframe, then this probably isn’t for you. There are plenty of budget agencies or overseas freelancers that will gladly take your money. Try them first if you like—but don’t be surprised when things don’t go your way.

I’m here when you’re ready to invest in SEO that actually delivers for your Melbourne business. The cost of an SEO strategy can be influenced by the targeted keywords and the level of competition in the niche.

You’ve done your research. You know SEO is essential, and you’re smart enough to realise it’s not just about having time—it’s about having the right expertise.

I work best with Melbourne clients who value professional input and don’t feel the need to micromanage. If you’re open to listening, trusting the process, and letting me do what I do best, we’ll get along just fine. Dedicated SEO consultants play a crucial role in providing expert guidance and crafting tailored strategies for Melbourne businesses.

If a slight dip in keyword rankings sends you into a frenzy, we’re probably not a good match. Google’s algorithm shifts all the time, and fluctuations are normal—even if we’re doing everything right.

Traffic and conversions can change week to week due to seasons, holidays, or external factors like the pandemic. Smart Melbourne business owners know not to obsess over daily data—they focus on long-term results. Maintaining a long-term perspective is crucial for achieving overall SEO success.

SEO isn’t a sprint, and if you expect to see major results within the first month or two, you’ll be disappointed.

I work with Melbourne businesses that understand SEO takes time—sometimes several months, or even longer—depending on the current condition of the site. If you’ve got patience and a long-term mindset, you’re exactly the kind of client I want to work with. A well-structured SEO campaign is essential for driving sustainable results over time.

little about me

About My SEO Career

01.
2023 - Now

Bunnings Warehouse

SEO Lead

Driving enterprise SEO strategy to achieve double-digit YoY growth through site optimisation, strategic insights, and cross-functional collaboration.

02.
2021 - 2023

DuluxGroup

Senior SEO Specialist

Developing SEO strategies, conducting technical audits, adapting to algorithm updates, and educating internal teams on best practices.

03.
2020-2021

IDP

Global SEO Lead

Leading global SEO strategy, providing top-level plans, coordinating with international specialists, and guiding execution across markets.

04.
2019-2020

Impressive Digital

SEO Lead

Managing enterprise-level SEO campaigns, leading strategy, technical audits, content planning, and team development while driving growth for clients.

05.
2018-2019

Overdose Digital

Search Manager

Managing enterprise SEO campaigns, leading audits, strategy, reporting, client communication, migrations, and training junior SEOs.

06.
2016-2018

Emote Digital

Search Specialist

Managing SEO campaigns, conducting audits, developing strategies, optimising rankings, and providing client reporting.

07.
2014-2016

StewArt Media

SEO Specialist

Analysing websites, executing SEO strategies, optimising conversions, enhancing functionality, and providing client-focused solutions.

POPULAR QUESTIONS

Frequently Asked
Questions

Know more about me and my services.

I’m an independent SEO expert—call me a consultant, freelancer, or specialist. Whatever the label, it’s just me behind the work. No agency layers. No junior handoffs. Partnering with an SEO specialist ensures personalized and expert SEO services tailored to enhance your business's online presence.

Absolutely not. With over a decade of hands-on experience, I trust my own skills more than I ever would a third party. If you’re hiring me, you’re getting me. Acquiring quality backlinks is essential for improving search rankings and driving organic traffic.

All of them. Whether your Melbourne business runs on Shopify, WordPress, or a custom CMS—and whether you’re in legal, retail, hospitality or something niche—I can handle the full spectrum of SEO. Ecommerce SEO services are particularly important in enhancing the effectiveness of eCommerce websites and driving conversions.

You don’t need to figure out what service you need. Just tell me your site details, budget, and goals, and I’ll take it from there. My job is to build the most efficient SEO strategy for your business.

Not anymore. I work on monthly retainers now. Your rate depends on your Melbourne website’s goals, the work required, and how competitive your space is. We’ll talk it through before anything begins.

Keyword research is crucial in determining the most effective keywords for businesses to target, thereby enhancing their search engine visibility and overall strategy.

No. I’m not here to follow task lists or tick off someone else’s ideas. I treat every Melbourne client like a partner, not a boss. I bring the strategy—you bring the trust.

Short version: the more and the longer you invest, the better the results.

More detailed: SEO often deserves 30%–80% of your digital marketing budget, depending on your industry and how aggressive you want to be. The higher the spend, the faster you can catch up with top competitors—especially if your site is brand new. An effective SEO strategy is essential for driving significant results and achieving business goals. Not sure where to start? Just reach out.

No, and no ethical SEO expert should. Guarantees in SEO are a red flag. Google’s algorithm doesn’t come with promises, and neither do I.

Adhering to search engine guidelines is crucial to avoid penalties and maintain ethical SEO practices.

Of course. I’ll tailor the SEO plan to your setup. If needed, I can also work directly with your in-house developers or copywriters to keep things seamless. SEO tools play a crucial role in enhancing the effectiveness of SEO strategies and ensuring compliance with Google's guidelines.

As long as your business is legal in Australia, yes—even if your operations are beyond Melbourne.

Easy. Fill out the enquiry form on this website, tell me about your Melbourne business, and I’ll be in touch with a personalised proposal.

What my clients say

Yang's technical expertise helped us fix major SEO issues on our website. We saw improvements in ranking and site performance shortly after his changes. Great work!

Stanley Packaging

What my clients say

I was struggling to optimise my WooCommerce store for SEO, especially with product pages. Yang’s expertise brought clarity and results. My site now ranks higher, and I've seen a steady increase in traffic and sales. It’s been a game changer!

Hey China

What my clients say

Thanks to the SEO strategies put in place, our online store has experienced a remarkable increase in traffic and customer engagement. Key product pages are now ranking higher, bringing in more visitors and boosting sales consistently. This has truly transformed our business.

CALIBRE

What my clients say

Our SEO improvements have driven more traffic and sales than we ever expected. It's been a game-changer for our store.

Electric Kicks

What my clients say

Our website needed an SEO overhaul, and Yang delivered beyond expectations. He optimised everything from page speed to content structure on our WordPress site, resulting in improved rankings and a noticeable boost in local leads. His work has genuinely transformed our business reach.

JD Movers